This is a rehashing of different blog posts I've found to help me with patching Adobe Reader. Full credit can't be given because this is something I've pieced together for the sake of saving my sanity.
This made understanding the release cycle a little easier to understand in regards to the differences between quarterly and security patches. Look at the acceptable/unacceptable examples in the Administrative Deployment section.
http://kb2.adobe.com/cps/498/cpsid_49880.html
Get the MSI
So what you need to do is grab the AIR/Acrobat.com free version of the reader executable, as well as the patches, from Adobe.
http://kb2.adobe.com/cps/888/cpsid_88814.html
Once you've got all of those, open up a command prompt and navigate to wherever you downloaded them to.
Run the following command:
AdbeRdr910_en_US.exe -nos_ne
To extract the MSI file. It will be extracted into "%userprofile%\Local Settings\Application Data\AdobeReader 9.3"
****NOTE: Adobe does not consistently extract to this location on my XP machine and so it can be maddening.****
Create the Administrative Install Point
Now, do an administrative install to a shared network location.
Change directories to where you extracted the msi file, as noted above. Run the following command:
msiexec /a "AcroRead.msi"
Follow the on-screen prompts. You will need to select a network share where "authenticated users" and "Domain Computers" have at least read access. I prefer to point the installer at the test machine I'm building this on which is easy enough to do.
Once the install is completed, the next step is to patch it with the Reader msp files. Change back to where you saved the msp files and run the following commands:
msiexec /p "AdbeRdrUpd931_all_incr.msp" /a "\\INSERT SHARED DIRECTORY LOCATION HERE\AcroRead.msi"
Follow the prompts, then run
msiexec /p "AdbeRdrUpd932_all_incr.msp" /a "\\INSERT SHARED DIRECTORY LOCATION HERE\AcroRead.msi"
Make sure you update the AIP, not the msi you used to create the AIP! At this point you are ready to deploy. If you need to customize your deployment, continue reading, otherwise open up GPO and deploy it via the software management policy under Computer Configuration.
Customizing your deployment
You can customize your deployment using the Adobe Customization Wizard 9, available here:
http://www.adobe.com/support/downloads/thankyou.jsp?ftpID=3993&fileID=3727
Once you've made your changes, save and generate your MST file. When you're deploying via group policy, make sure that you select "Advanced" when it prompts you for a deployment method. Select the Modifications tab and add your MST file, then hit OK.